Articles tagged “Klook”

A chunk of the Chinese market has reached maturity in just a few years when it took some Western markets decades to do the same thing. Now watch how destinations respond to more independent Chinese travelers.

Given its new lofty valuation of more than $1 billion, Klook has become too expensive for most online travel companies to justify as an acquisition. But would a possible IPO within a few years be successful?

Hong Kong-based Klook has selected the Americas as its first stop for expansion outside Asia. To beat the deeply entrenched competition, it will have to find partners that can adapt to the needs of Asian travelers.

Klook's rapid growth suggests that a growing number of Chinese and other Asian outbound travelers want to travel independently, instead of in groups, and thus book their activities a la carte. That portends a sea change in the travel industry.