Articles tagged “Klook”

With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.

Online travel marketplace Klook is ending the sale of certain exploitative wildlife attractions on its platform, with a new animal welfare policy, set to come into effect on 31 October.

The tours, activities & experiences market is a lucrative and under-explored opportunity in the travel industry. Its high fragmentation, influx of small suppliers, and rapid shift from offline to online makes it a goldmine for online intermediaries to gain market share from traditional offline players

The fragmentation of the tours and activities sector is an issue for destinations across the globe. But as Saudi Arabia pushes to reinvent its tourism offering, it sees digital booking and distribution as essential to growing its tourism numbers.

Southeast Asia, known for its tech-savvy, mobile first consumers, has an experiences sector that is 80 percent offline, presenting widespread opportunities for the region's tours and activities landscape to become digitized. Stat.

Step by step, inch by inch, Google is becoming more central to the tours and activities sector. We've seen this playbook before.

Booking.com expanded the geographic reach of its tours and activities offerings in Asia by entering a long-term strategic partnership with Klook, Booking.com announced Monday.

Nearly three dozen tours and activities operators, reservation systems, and distributors debuted a non-profit association geared to formulate connectivity standards.

Seera Group is confident that Saudi Arabia could welcome 100 million tourists a year by 2030 and commends the country's efforts to change its image at a brand level. However, it'll be some time before the perception changes overseas.

Whether it is hotel-like commission levels on the online travel agencies, new product features, or market share gains, Tripadvisor was unabashedly selling the virtues of a Viator IPO — or deal. It's not a winner-take-all market, but rivals have narrowed any competitive gap.