Articles tagged “kentucky”

Fear sells.

The story of how Nik Feldman, 29, opened his first hotel tells a bigger narrative about the sector, too.

For a small town, Hopkinsville, Kentucky has some big-time lessons on how to plan and host a mass tourism event that will only happen once. The town is still figuring out how to use the positive PR to its advantage and how it can convince some of the eclipse chasers to come back.

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

Kentucky’s mission is to make visitors curious about the destination outside of big-ticket events like the Kentucky Derby in order to build brand awareness and attract visitors from outside of the region year-round.