Loyalty program preference comes down individuals and where and how often they travel. Marriott's 3,900 hotels across 18 brands makes it popular with a broad range of frequent and infrequent travelers.
It's sensible that guests are happier when they've chosen a hotel based on quality and service instead of price. Hotels across the board should be cautious of following the trend towards service automation.
Wifi, like running hot water, is becoming a utility and hotel customers expect it to be free or cheap. And with all talk about bringing in tech in check-in experience, lack of human touch there is most grating, customers say.