Luxury brand Inspirato is implementing a 1-for-20 reverse stock split of its Class A, Class B non-voting, and Class V common stock to meet Nasdaq's $1 bid price requirement — similar to Vacasa and Sonder’s stock split.
Inspirato had a plan, and now it also has a man to execute the plan: Eric Grosse. At the top of his agenda: improve member experience, cut costs, forge new partnerships.
Luxury travel is sensitive to travel demand changes and more susceptible lately to pricing pressures. Inspirato's story is a lesson in managing the pace of growth.
Capital One's travel investments are running the gamut, from Hopper and its discount-hungry travelers to Inspirato's jet-setters. Both will benefit the up-and-coming Capital One Travel.
Inspirato's woes do not appear to be a reflection of the broader luxury sector. Perhaps luxury subscriptions, though, don't have as much value in the eyes of wealthy travelers as the company purports.