CEO Stephen Kaufer seems confident that the "new TripAdvisor" will be successful. We'll have to wait until later this year before we know whether it is helping the company earn more cash.
TripAdvisor isn't an online travel agency because it doesn't take flight or hotel bookings. But, given its desire to expand further into a solution for in-destination tours and activities, you can make the argument that it is a more well-rounded one-stop shop for travel than many of the travel booking sites.