Saudi Arabia witnessed a 50% increase in Indian visitors in 2023. Now, it is ramping up its efforts to meet its ambitious target of 7.5 million Indian visitors over the next seven years.
As the Indian traveler drives demand to lesser explored domestic destinations, major brands are finding opportunities to grow in the Indian hinterlands.
India is taking steps to make its tourist and pilgrimage destinations more convenient for visitors. These projects are being developed at a rapid pace to boost the country's tourism potential.
Post Covid, India has been witnessing a rise in corporate travel, driven by face-to-face meetings and conventions. New business hotels and convention centers are being developed to cater to the rising demand.
IHCL's strategic focus on Tier 2 and Tier 3 cities indicates a market expansion aligning with India's burgeoning middle class. While this helps meet evolving consumer demands it also ensures that the company grows beyond metropolitan areas.