Articles tagged “iag loyalty”

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Tourism

Industry Insights: 4 Questions with IAG Loyalty

As the loyalty industry experiences unprecedented consumer demand, 2024 presents both opportunities and challenges. For one, the key to a successful loyalty program will be in consistently refreshing offerings to maintain relevance as the need for innovative reward structures becomes more pronounced.

Industry Insights: 4 Questions with IAG Loyalty
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Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

Skift Global Forum Video: Travel Loyalty’s Next Evolution
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Travel Booking

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty

With increased competition and the rise of personalization, loyalty has shifted from being purely transactional to focused on emotional connections with customers. As travel choices multiply, brands that create these genuine connections will be the ones leading the way.

Q&A: IAG Loyalty CEO on the New Age of Customer Loyalty
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Travel Technology

Industry Roundtable: Why Loyalty Is No Longer Just About Points and Rewards

In today’s age of personalization and emotion-driven commerce, loyalty is less about transactions and more about connections. As the industry gets more competitive, brands need to tap into the power of emotional engagement and shared values to stay ahead.

Industry Roundtable: Why Loyalty Is No Longer Just About Points and Rewards
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Hotels

Skift Future of Lodging Forum Video: Getting Rewards Right in an Evolving Loyalty Landscape

In this video from Skift Future of Lodging Forum, we hear from Rob McDonald, chief commercial officer of IAG Loyalty, about the dynamically changing landscape in travel loyalty and how brands can stand apart in an era where customers are becoming more empowered to shop around if they don’t see rewards quickly.

Skift Future of Lodging Forum Video: Getting Rewards Right in an Evolving Loyalty Landscape
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Tourism

New Report: Why Loyalty Programs Are Your Most Valuable Long-Term Customer Engagement Strategy

If you’re in charge of your company’s loyalty program, your role has never been more important. As consumers continue to grapple with inflation, a new report from IAG Loyalty shows how programs can be the pathway to more meaningful customer relationships.

New Report: Why Loyalty Programs Are Your Most Valuable Long-Term Customer Engagement Strategy