Articles tagged “holland”

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Greg Oates, Skift

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

1 year ago

Amsterdam Mayor Can’t Blunt Overtourism Visitor Boom

Amsterdam Mayor Can’t Blunt Overtourism Visitor Boom

Martijn van der Starre, Bloomberg

Many destinations around the world would love to have Amsterdam's problem -- too much tourism. But that doesn't reduce the complexities in finding a workable balance between maintaining a nice way of life for residents and attracting tourism dollars. In Amsterdam, the inherent conflict will lead to something new. We just don't know what that is yet.

1 year ago

Dutch City Reimagines the European Central Train Station

Dutch City Reimagines the European Central Train Station

Greg Oates, Skift

The wildy inventive design at Arnhem Central helps position the city as more than just a mere transfer point for people enroute to Amsterdam.

2 years ago

Repositioning Amsterdam as ‘Holland City’ to Attract More Conventions

Repositioning Amsterdam as ‘Holland City’ to Attract More Conventions

Greg Oates, Skift

This is the first time a convention bureau has launched an official website promoting a destination's intellectual software ahead of its infrastructure hardware.

2 years ago