Articles tagged “H World Group”

Accor’s real prize isn’t more hotels. It’s a direct line to H World’s 310 million loyalty members.

H World is betting that China’s real estate slump and Southeast Asia’s travel boom can fuel its next phase of growth.

Asia's travel giants can scale globally. First they have to decide which parts of the China playbook get left behind.

H World's international arm has had its best year since its 2019 acquisition. Now it has to prove it can sustain the momentum.

Marriott alone owes loyalty members $4 billion in unredeemed points. Across seven hotel giants, the total tops $11 billion. The numbers signal strength, not weakness.

The new Chinese traveler is more intrepid than ever. And H World wants to go on that journey with them.

For years, China’s hotel story was concentrated in major cities like Beijing, Shanghai and Guangzhou. That’s where the demand was, and that’s where most branded supply clustered. But that’s changing now.

The clearest takeaway from this Lunar New Year is a shift rather than a slowdown. Japan didn’t hold the same pull this season, but that demand didn’t disappear, it moved. Thailand is firmly back in consideration, suggesting travelers still want nearby, easy holidays, but are recalibrating where they feel most comfortable going.

Marriott's dominance in hotel room count remains secure. But changing growth rates across the major hotel groups create shifting power dynamics.

As the largest hotel brand in the world, H World has already mastered quantity. Its new upper-midscale brand is a play for quality.