GoPro and Red Bull inspire more travel than just about any other travel media brand you can think of. And if that makes you uncomfortable, talk to a young person and get even more uncomfortable.
Animal Planet's new series takes notes from popular online content, which largely consists of adventurers and athletes taking their own videos and sharing them with the world resulting in more relaxed, authentic content that viewers seek and connect with.
The device that's radically changed travel video emerges all shiny from its first holiday quarter as a public company.
Despite the difficulty in measuring an exact ROI, hotels know that gaining awareness across social media is good for their brand and outreach and they want to give guests the tools and scenes they need to make a great photo.
Shareholders overreacted to what was an otherwise awesome move on the part of a successful startup founder.
The video revolution is a work in progress with GoPro and Instagram's new Hyperlapse feature showing their influence.
Claims of an unyielding network effect are often so much hot air such as when Expedia claims that it has "mutually beneficial supply agreements" that reinforce its global marketplace. Still, when companies such as TripAdvisor, which attracts more than 100 user reviews and ratings per minute, truly achieve a network effect, their growth can be exponential.
To some extent, the shift in geographic focus of the travel IPO market from the U.S. in 2013 toward Europe and Asia Pacific so far in 2014 reflects where the burgeoning investment and market opportunities are opening up, although it is somewhat surprising that Latin America has yet to be heard from in a very meaningful way.
GoPro caught the IPO boom and it ain't over yet with Alibaba and others on tap. It's good news for Travelport, which is also trying to IPO, but the euphoria doesn't necessarily translate.
GoPro learned early that vanity sells in the form of selfie videos. GoPro's challenge will be to evolve from a gadget company into a media enterprise because hardware can fairly easily be copied.