There are ways to gracefully exit a failing operation. This is not one of them.
Too much, too fast, that's the Gilt story, though it has been smart about cutting fast too. Jetsetter's sale, while 6 months too late, it still the best option for future growth of the standalone travel booking site.
It's ironic that Gilt Groupe hires the former Travelocity and Site59 CEO just as it is looking to jettison Jetsetter.
Will Jetsetter be able to take off under new ownership or will the once-hot flash sale site be a flash in the pan?