Future of Lodging

Incorporating the great outdoors indoors comes at a high cost — but ultimately with a high return on investment for hoteliers, and their guests.

Many travel companies want to foster a workforce where everyone, regardless of circumstances, can thrive. But many companies wonder how to go about doing this. The example of The Shepherd Hotel in Clemson, South Carolina, suggests one path.

It's the classic chicken-and-egg dilemma, but more hotels are forging ahead and building in remote areas — confident travelers and businesses will follow.

This deal reflects a broader trend of hotel operators and owners seeking tools to analyze their data. The old way of using a mess of spreadsheets became unmanageable during the labor crunch.

All of hospitality is undergoing a dramatic change as we recover from the pandemic. That's why we are hosting a first of its kind event bringing together both the hotel and short-term rentals sectors to explore "The Great Merging" happening across lodging and how guests are driving the changes redefining the industry.

Airbnb sees plenty of money to be made from the growing number people becoming less tied to their place of work. So the company has ramped up its efforts to target prospective hosts and guests, which its top UK and Northern Europe executive Amanda Cupples describes in detail in this video.

If you think Dara Khosrowshahi is going to toggle a switch and turn Uber into the next Expedia or Booking, then consider the years-long effort Booking Holdings is putting into building "the connected trip." Who's going to plan a vacation and start with a rideshare app?

Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.

IHG is the latest travel company to revamp its loyalty program for a post-pandemic return of visitors, changes that, for one, tame owner labor costs.

Selina's launch of a loyalty card will be eyed by other emerging brands in travel lodging. Its choices in marketing the card to early-career travelers will be watched by all hoteliers coveting that segment.