Future of Lodging

As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.

Hotels

Premier Inn's Owner Whitbread Is Finding Shelter From Inflation Pressures

Premier Inn is one of the first brands to talk openly about how inflation is impacting its bottom line. Expect to hear soon from other hotel brands acknowledging cost pressures, too.

Sean O'Neill | 3 years ago

Hotels

Selina Co-Founder on New 'Inside-the-Box' Thinking for Hospitality

Human connections are as important as Wi-Fi connections, and each will inspire the output of today’s — and tomorrow’s — digital nomads.

Carley Thornell | 3 years ago

Hotels

Wyndham Hotels Predicts U.S. Franchising Growth Supercycle

The world's largest franchisor of hotels, Wyndham, makes a persuasive case that the U.S. is entering a multi-year boom in the franchising of economy — and midscale — hotels.

Sean O'Neill | 3 years ago

Business Travel

Best Western's New CEO Wants More Business Travelers

Larry Cuculic wants to convince developers Best Western offers a credible (and profitable) route into the lifestyle hotel sector. A brand relaunch will help, but is that enough for a chain that's perhaps better known for its roadside motels.

Matthew Parsons | 3 years ago

Announcements

Top 5 Reasons to Attend Skift Future of Lodging Forum

One thing is for sure: The inaugural Future of Lodging Forum is not to be missed.

Jason Clampet | 3 years ago

Hotels

Kayak CEO on Gaining a Meta Advantage in Guest Experience

Perhaps the big hotel chains will learn that high tech doesn't have to mean a lack of hospitality and a guest experience devoid of personality.

Dennis Schaal | 3 years ago

hotel monogrammed guest initials Amber Gibson (Instagram @inbedwithamber

Hotels

Upscale Hotels Bet on Personalization That Goes Deeper

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.

Carley Thornell | 3 years ago

Hotels

Hotel Developers Still See Opportunities in Travel's Crowded Hotspots

Recent moves by MCR, JL Capital, Indian Hotels Company, and Generator show how developers pry their hotels into built-up destinations.

Sean O'Neill | 3 years ago

Online Travel

Loyalty Meets a Newly Conscious Traveler for Post-Pandemic Resets

Loyalty programs helped brands engage with customers during pandemic lockdowns. But now they need to evolve, and travel companies need to not only decipher what today’s traveler wants, but also how to factor in sustainability in a meaningful way.

Matthew Parsons | 3 years ago

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 3 years ago