Hotels
Accor Leans Into Premium Hotel Brands, Franchising, and China
What is Accor's hotel group strategy as of February 2024? An interview with Jean-Jacques Morin, Group Deputy CEO, and Martine Gerow, Group CFO.
Sean O'Neill | 2 months ago
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.