Fairmont Launches First Brand Campaign in 4 Years
Fairmont hopes it can keep its longtime guests while becoming more inclusive and winning over a new wave of travelers.
Future of Lodging
As the lines continue to blur between hotels and short-term rentals, Skift is focused on the technology and the consumer behaviors that are driving this. Follow our coverage across the wide world of lodging, from traditional hotels and motels to urban short-term rentals and traditional vacation rentals.
Africa’s Hotel Pipeline Hits Record as Marriott, Hilton, and Radisson Expand
While the development pipeline is impressive in key markets, successful delivery of hotel projects will depend on overcoming nagging financing challenges and uneven infrastructure.
Brookfield to Acquire Generator Hostels’ European Operations
Generator's blend of hostel affordability and hotel-style design reflects where younger traveler demand is heading and Brookfield wants in.
Minor Hotels CEO on Profit Rebound, Experiential Luxury, and Global Expansion
Minor Hotels is leaning on its luxury origins, direct booking push, and owner-led model to compete with the industry's biggest players.
Recession Watch? Infrastructure Boost? 7 Takeaways from Hotel Earnings
It turns out that, in a choppy economic environment, you get choppy hotel earnings reports.
Highgate Expands Viceroy With Sun Valley Launch, Branded Residences — Exclusive
Highgate is pivoting Viceroy away from just creating urban boutique hotels. Viceroy will also now chase the elite at resort destinations. Expect more branded residences, too.
Thailand’s Hotel Market in 2025: Fewer Deals – Bigger Bets
A new forecast from hotel broker JLL hits a note of optimism at a time when some critics worry Thai tourism is hitting the skids. Expect people to do fewer hotel deals in Thailand this year, but for those deals to be bigger.
Can a Chef Build a Hotel Brand? José Andrés Thinks So
José Andrés Group is betting that full control of hotel dining and design can turn culinary branding into a profitable hotel business.
More First-Time Buyers – and 3 Other Takeaways From the Largest Timeshare Companies
Timeshares are holding up, but only with more help from first-time buyers and loyalty perks.
Budget Brands Lift Choice Hotels Despite Slowdown Fears
Choice Hotels' budget travel business is booming, even as the company joins rivals in tempering expectations for 2025.