Booking Holdings and Hopper are attacking travelers' anxieties in wildly divergent ways. Booking is trying to soothe them, while Hopper doesn't mind a little angst if it means more fintech revenue.
Whether it is major online travel agencies selecting focus markets, or under-the-radar property managers like Frontdesk deciding to target second-tier cities, companies always have to strategically pick their spots. Sometimes there can be riches in the hinterlands.