Articles tagged “Freeman”

Complexity Increases for Meeting Planners as Digital Tools Evolve

Complexity Increases for Meeting Planners as Digital Tools Evolve

Andrew Sheivachman, Skift

Emerging technologies like facial recognition are still far off from hitting the mainstream of event technology. But for now, there are a variety of options that can help meeting planners become more efficient and improve the quality of their events.

2 years ago

CMOs Are Investing More in Live Events to Engage Distracted Audiences

CMOs Are Investing More in Live Events to Engage Distracted Audiences

Greg Oates, Skift

With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.

3 years ago

How One Events Company is Teaching Meeting Planners About Brand Experience

How One Events Company is Teaching Meeting Planners About Brand Experience

Greg Oates, Skift

The FreemanXP TrendLab research provides a good example of experiential event marketing, as well as how companies can leverage their industry knowledge to develop a sellable product.

4 years ago

The Event Technology That Wants Attendees to Look at Their Smartphones

The Event Technology That Wants Attendees to Look at Their Smartphones

Greg Oates, Skift

Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.

4 years ago