Articles tagged “Freeman”

The biggest growth opportunity for events is not your current attendees. It’s those fence-sitters who keep deciding that your event isn't worth their time or money. 

Freeman's new in-house platform turns convention center floor plans into navigable 3D environments — and has the potential to change how planners visualize, sell, and build events before a single booth goes up.

With attendee retention stalled in the low 30% range, event organizers must replace nearly 70% of their audience each year. Improving retention may be one of the most effective ways to offset rising event costs.

Forget spectacle, today’s attendees are looking for connection, outcomes, and purpose. Freeman’s latest research exposes a widening gap between what event planners think audiences want, and what they actually desire. 

As costs rise and loyalty declines, connection can’t be an afterthought. Planners who fail to prioritize it risk losing attendees, and with them, their event’s future.

For the first time in its 97-year history, Freeman is being led by a woman. Janet Dell took the helm on July 1, replacing Bob Priest-Heck who retired. Here are the keys to her success.

Emerging technologies like facial recognition are still far off from hitting the mainstream of event technology. But for now, there are a variety of options that can help meeting planners become more efficient and improve the quality of their events.

With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.

The FreemanXP TrendLab research provides a good example of experiential event marketing, as well as how companies can leverage their industry knowledge to develop a sellable product.

Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.