Articles tagged “freddie awards”

Despite a rocky integration with Starwood Preferred Guest, Marriott performed well in this year’s loyalty rankings. Southwest Airlines, meanwhile, continued its reliable drumbeat of dominance.

In a nearly repeat performance from 2017, Marriott and Starwood once more dominated the loyalty space in North America when it comes to loyalty programs and consumer sentiment. Aeroflot and Accor performed similarly well in Europe, while Virgin Australia won big in Asia/Oceania.

Can 4.2 million flyers be wrong?

Out of all the awards for loyalty and passenger or guest experience that we've seen in the travel industry, the Freddies are the one that seem to have the balance consistently right.