Articles tagged “fliggy”

The pandemic rapidly sped up a trend in livestreams. But the early success of Trip.com Group's and Alibaba Group's Fliggy webcasts marketing travel suggests that the phenomenon is here to stay.

Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba. Rest assured that this won't be the last big partnership for Marriott in the country. These are, after all, early days.

Chinese e-commerce players are racing among themselves to provide technology solutions to hotels. Alibaba fires the latest salvo with a prototype of the future hotel, FlyZoo.

China's travel market is fast-growing enough that it could support a competitor to current leader Ctrip. That day may arrive soon, too, given that Meituan-Dianping is showing surprising traction in hotel booking.

International brands are clamoring to build loyalty with Chinese travelers. Just recently, American and Singapore airlines launched partnerships with Fliggy, a Chinese booking engine, to share loyalty perks across platforms.