Articles tagged “executive club”

It will soon cost more to use British Airways Executive Club Avios to book partner awards, diluting the overall value of the UK's largest airline's loyalty program.

British Airways may be moving award bookings through its Executive Club to dynamic pricing, shifting the way that loyalty program members redeem free tickets. The move may render an already-troubled loyalty program to something even less competitive for elite flyers.

The transformation of loyalty programs into ones that are better for airlines than they are for passengers is almost complete.