The European single market is a sacred thing and anyone caught trying to divide it up like the old days is liable to be on the receiving end of a punishment. In this case, Meliá's cooperation with the investigation has helped cut its fine.
Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the "best answers." But in Europe, regulators may have pushed Google to acquiesce, offering its competitors some air time in its featured results by testing direct links.
Over the last couple of years, rumors have been flying around that the European Union wanted to take a closer look at Google's travel tools. For now at least, that doesn't seem to be the case.
It's anyone's guess whether travel distribution giants Amadeus and Sabre might have run afoul of the European Union's rules. But a look at the history of those companies' airline contracts provides clues as to what might be top of mind with investigators.
Over the years, the big global distribution systems have been a major barrier to innovation by airlines and travel startups, in particular. The European Commission now intends to take a serious look at this dynamic.
With another multibillion dollar fine handed down, we might be getting nearer to the European Commission taking a closer look at Google's travel products.