Articles tagged “Europe hotels”

Boutique brands love to talk about authenticity and consistency. Surviving the majors’ loyalty programs is a different conversation.

Dalata's CEO and deputy are staying to finish the job. Just not beyond it.

B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.

IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.

Travellers from Europe and the U.S. are instead eyeing European Mediterranean locations, Morocco, and South America. But can airlines scramble to add capacity at such short notice? If else fails, staycations are on the up, too.

Europe’s small hotels are still catching up on digital tools. Amenitiz’s latest funding shows how AI could help them narrow the gap with larger players.

For football icon Lionel Messi, the partnership allows his hotel brand to scale without the burden of direct management. For Meliá, there's a potential to turn athlete branding into long-term global growth.

While others folded under costly master leases and rapid expansion, Numa aims to prove that measured growth, careful deal-making, and automation can deliver profits for apartment-style hotels.