These Brand USA campaigns will be under great scrutiny from budget hawks in Congress, who would love to eliminate the countrywide promotional arm for U.S. tourism. The map/trip-planning idea sounds promising, but it all depends on its execution.
If you are a car-rental company, you have to own a car-sharing division, as Enterprise has come to understand. The space is obviously turbo-charged and poised for growth.
Car rental companies don’t often air the details of market reach and regulatory issues, making Enterprise’s comments a broad but interesting overview of an industry that remains unaffected by the growing number of startups trying to disrupt it.
Rental car companies’ ratings reach new highs with travelers that appreciate reasonable daily rates and the convenience of a shuttle van. Or maybe they just look good in comparison to the airlines.