In this Instagram era, a hotel art collection can be framed as an insta-marketing tool. We talked with several art curators about how luxury hotels can use art as a platform for branding and creating local buzz.
The beauty of Ennismore's flagship brand, The Hoxton hotels, is how it distills what the original boutique hotel pioneers did, but makes it relevant to today's audiences on a more equitable, democratic scale. CEO Sharan Pasricha's approach to hospitality — an outsider's perspective, if you will — is equally refreshing.
AccorHotels continues to make strategic investments that attempt to round out its overall portfolio. Investing in a boutique chain like Germany's 25hours is a good way to grow its boutique and lifestyle hotel offerings.
21c Museum Hotels answers mainstream demand for cultural, local and educational travel by adding to the quality of artistic discourse in mainstream America.