Articles tagged “EMEA hotels”

The Iran war has turned Marriott’s EMEA region into two businesses at once. Jones’s bet is that Europe and Africa can carry the 20% of fee business the Middle East has lost — at least until a ceasefire changes the math.

Europe's hotel investment market had a strong year, with Northern Europe and upscale properties winning big. But fresh geopolitical uncertainty means the good times may already be under pressure.

The launch shows Marriott pushing deeper into midscale with a brand built for portfolio deals, not just one-off conversions.

Marriott's massive new survey of adults across Europe, the Middle East, and Africa uncovered a few trends. Staying on top of these trends is easier said than done.

Wyndham's got a side hustle in what you might call frontier markets. While rivals crowd familiar ground, it's planting flags in the Caucasus and Central Asia, and chasing gaps in branded residential.

Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.