Articles tagged “email”

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Dan Peltier, Skift

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

3 years ago

The Habits of Modern Digital Travelers and How To Reach Them

The Habits of Modern Digital Travelers and How To Reach Them

Samantha Shankman, Skift

Travel marketers have a bounty of options when it comes to contacting customers on the road, but vacationers are best left alone outside of logistical updates and post-trip follow-ups.

6 years ago

Travel Marketers Urge Fixes for Gmail Promotions Tab

Travel Marketers Urge Fixes for Gmail Promotions Tab

Dennis Schaal, Skift

If an email pitch ends up in Gmail's Promotions tab, did it ever exist? Google's changes to Gmail are a huge challenge to email marketers, and there is a lot of money riding on the remedies.

6 years ago

How Travel Marketers Can Beat Gmail’s New Promotions Tab

How Travel Marketers Can Beat Gmail’s New Promotions Tab

Dennis Schaal, Skift

Spin it however you want to: These changes to Gmail are a potential nightmare for travel marketers who may see their emails to customers end up under a Promotions tab, which is one step above spam.

6 years ago

Most British travelers check the Internet on vacation, but rarely for work

Most British travelers check the Internet on vacation, but rarely for work

Samantha Shankman, Skift

A more comprehensive study is needed for an accurate view of British holidaymakers’ Internet use -- focusing, perhaps, on online travel reviews or mobile apps.

7 years ago

Discount airline fined for not letting customers unsubscribe from mailing lists

It took an AU$110,000 fine for Tiger Airways to learn the difference between persistently reaching out to customers and spam.

7 years ago