Articles tagged “email”

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

Travel marketers have a bounty of options when it comes to contacting customers on the road, but vacationers are best left alone outside of logistical updates and post-trip follow-ups.

If an email pitch ends up in Gmail's Promotions tab, did it ever exist? Google's changes to Gmail are a huge challenge to email marketers, and there is a lot of money riding on the remedies.

Spin it however you want to: These changes to Gmail are a potential nightmare for travel marketers who may see their emails to customers end up under a Promotions tab, which is one step above spam.

A more comprehensive study is needed for an accurate view of British holidaymakers’ Internet use -- focusing, perhaps, on online travel reviews or mobile apps.

It took an AU$110,000 fine for Tiger Airways to learn the difference between persistently reaching out to customers and spam.