Articles tagged “element”

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Deanna Ting, Skift

Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.

2 years ago

How Extended Stay Hotels Are Pivoting Towards a New Generation of Travelers

How Extended Stay Hotels Are Pivoting Towards a New Generation of Travelers

Deanna Ting, Skift

The extended stay portion of the lodging business continues to see strong demand. But are extended stay brands doing enough to keep up with travelers' evolving tastes and needs? And what about Airbnb?

2 years ago

Future of Hotel Fitness: More On Demand, Tech-Driven and Branded

Future of Hotel Fitness: More On Demand, Tech-Driven and Branded

Deanna Ting, Skift

New year, new you — at least that's what a lot of us are telling ourselves this week now that the holidays are over, and so are our days of gluttony (or so we believe). And since we're all collectively tackling that perennial New Year's resolution to get healthier, now is as good a time as any to take a closer look at how hotel fitness and wellness is evolving.

3 years ago

Despite Marriott Merger, Starwood Isn’t Easing Up on Element Hotel Rollouts

Despite Marriott Merger, Starwood Isn’t Easing Up on Element Hotel Rollouts

Deanna Ting, Skift

In fact, given all the praise that Marriott CEO Arne Sorenson has heaped on Element in recent weeks, it wouldn’t surprise us if Element’s growth gets even bigger when Marriott takes over. Element hotel owners and developers are probably thanking their lucky stars, too, knowing this brand won’t be going away anytime soon.

3 years ago

Starwood Is Expanding Its Select-Service Footprint in New York

Starwood Is Expanding Its Select-Service Footprint in New York

Alexandra E. Petri, Skift

The hotel industry is looking for ways to grow and meet consumer demands. One route Starwood is taking is increasing the number of its select-service properties in New York state by 80 percent.

4 years ago

Starwood Concedes That Sheraton Is a Tired Brand

Starwood Concedes That Sheraton Is a Tired Brand

Dennis Schaal, Skift

Sheraton needs more than a new marketing campaign. Hopefully substantive changes will be part of the plan.

4 years ago

Starwood Ramps up Build of Element Hotels Extended-Stay Brand

Starwood Ramps up Build of Element Hotels Extended-Stay Brand

Greg Oates, Skift

The need to meet LEED certification for every Element Hotel has slowed the development pipeline, but will it pay off in the future as more consumers demand greener accommodations?

5 years ago

Starwood’s Room Growth Below Expectations, and Lifestyle Brands Don’t Help

Starwood’s Room Growth Below Expectations, and Lifestyle Brands Don’t Help

Dennis Schaal, Skift

Lifestyle hotel brands such as Starwood's Aloft and Element are growing substantially, but the smaller number of rooms in these properties is weighing down Starwood's growth. Starwood is looking at some creative ways and partnerships to jumpstart room growth.

5 years ago