Smaller online travel agencies try to make money by grabbing nickels and eurocent coins ahead of the steamrollers of global advertising behemoths. The underreported story of why China's largest travel company acquired a tiny Dutch travel group highlights the phenomenon.
Online travel agency eDreams Odigeo has been pretty explicit in its bookings breakdown. Similar businesses should also expect a rocky few months ahead as the world deals with the outbreak and spread of coronavirus.
EDreams believes it has developed a long-term recipe for success but needs time to realize those gains. If it can convince enough people to sign up — and stay signed up — to its subscription service it might prove it is on to something.
It's a bold move to call your subscription product "Prime," but if eDreams Odigeo's new offering is anywhere near as useful as Amazon's has been, the company will be pretty happy.
The dream of being a turnaround artist who swoops into a distressed company to restore growth is appealing to many people. But CEO Dana Dunne is finding that the turnaround of eDreams Odigeo that he has been pursuing since 2015 is a long hard slog.
Who’d have thought not annoying your customers was good for business? On the other hand, the supposed turnaround just happens to fit in nicely with a potential sales process.
In his first Q&A with Skift, eDreams Odigeo CEO Dana Dunne says the travel company has made large gains since he took it over a couple of years ago. True. But more changes are needed before a conglomerate such as Ctrip would seriously consider buying it.