After Covid put the travel industry under a microscope, Ecuador aims to define who’s who in the agencies segment, create a clearer environment for online sales, avoid embezzlements and improve the quality of professionals.
All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.
Although behind its South American neighbors in terms of awareness in the U.S., Ecuador benefits from its growing popularity that will attract both young and well-traveled Americans looking for a unique experience.
This confusing scenario highlights a larger problem that’s stymied the industry for years -- laws and regulations are constantly changing onboard depending where a ship is at certain moment.
Cute, and takes little additional effort, so at least marks for trying it, but unlikely to have any discernible effect in intent to travel. The stickers are too easy to ignore, and QR usage among general audience is so low.