Traveler fears, particularly in the U.S. and Europe, about the danger of the Ukraine War spreading have lessened, allowing for tourism's recovery in Eastern Europe to continue. Industry stakeholders still have to vigilantly reassure and educate travelers about the safety of their destinations.
Wizz Air's announcement of a move into Abu Dhabi was certainly eye-catching, but we maybe shouldn't expect anything similar elsewhere. Rather, the airline seems to be happy just moving into those markets like Armenia, Georgia, and Israel that had previously been underserved.
While destinations with overtourism issues are getting a lot of attention, other cities are emerging as new frontiers for tourism. Sofia, Bulgaria, is one of those cities with a unique opportunity to declare to the world what it wants to be as a destination, and to define a vision and strategy for how tourism can develop sustainably.
Contiki doesn't think millennials, which tend to be an open-minded demographic, are too concerned about sporadic terrorism incidents in Europe but we'll let the data speak for itself later this year.
This confirms U.S. travelers want something different when exploring Europe, and increasingly they're venturing to countries not known as tourism hotbeds. It's also noteworthy Chinese travelers follow this trend too, since they're still a relatively immature market looking to check off Europe's famous sites.