Articles tagged “drought”

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Tourism Marketing Campaign in Cape Town Turns to Surfers for Drought Recovery

Richard Holmes, Skift

A savvy social media campaign is a good start, but Cape Town’s tourism industry has a long road ahead to undo the damage from the worst drought in a century.

11 months ago

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

Cape Town’s Water Crisis: What the Tourism Industry Can Learn From the Myth and the Reality

Rebecca Stone, Skift

The Cape Town water crisis has more to do with improper water management and inaccurate, inconsistent messaging than the city actually being in completely dire circumstances. That's why collaboration matters, between huge global organizations all the way down to individual travelers and locals, to promote the reality of international issues and the benefits tourism can have if done in a sustainable way.

1 year ago

South Africa Tourism CEO Sees Water Crisis Changing the City Forever

South Africa Tourism CEO Sees Water Crisis Changing the City Forever

Emily Chasan, Bloomberg

South Africa tourism officials argue that the water crisis will change travelers' behavior, and that tourism revenue can reduce the severity of the crisis. Still, drought and climate change is a global problem that needs to be addressed on the international stage.

2 years ago

Looming Water Shutoff Threatens Cape Town Tourism

Looming Water Shutoff Threatens Cape Town Tourism

Richard Holmes, Skift

In less than 100 days, Cape Town may run out of water. While the impact on the city’s crucial tourism industry has been limited thus far, that could soon change.

2 years ago