Articles tagged “drought”

A savvy social media campaign is a good start, but Cape Town’s tourism industry has a long road ahead to undo the damage from the worst drought in a century.

The Cape Town water crisis has more to do with improper water management and inaccurate, inconsistent messaging than the city actually being in completely dire circumstances. That's why collaboration matters, between huge global organizations all the way down to individual travelers and locals, to promote the reality of international issues and the benefits tourism can have if done in a sustainable way.

In less than 100 days, Cape Town may run out of water. While the impact on the city’s crucial tourism industry has been limited thus far, that could soon change.