Guatemala’s tourism push is about delivery as well as discovery. Routes, rooms, and reliability on the ground are needed to compete for high-spending travelers who have established choices elsewhere in the region.
The startup carrier is planning to fly to Mexico, Jamaica, and the Dominican Republic, some of the most popular leisure destinations for U.S. travelers.
This summer, there will be an average of 43 daily flights between New York and the Dominican Republic. However, with just four flights a week, will Arajet’s new service threaten the incumbents?
Few airlines have succeeded in the Caribbean market, but Dominican startup Arajet thinks it has a winning low-fare model that will stimulate demand in the region, and through connecting Central and North America through its hub in Santo Domingo.
With continued uncertainty, destinations, airlines, and hotels are offering free or low-cost Covid medical coverage to boost consumer confidence. That's all great. But it will take additional innovative safety measures to attract tourists in large numbers for the upcoming winter season, as travel remains a risky proposition.
In the age of mass media, word of incidents in travel destinations quickly spread across the globe, and travel advisors need to be prepared to handle client requests for changes in their wake. It's important for advisors to start looking for backup plans when news begins to break.