Articles tagged “DMAI”

While tourism board funding has been a mixed bag around the world in recent years, it's evident tourism boards aren't losing focus on strategies like video and more deeply engaging with the local community.

The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.

According to DMAI's new CEO, the organization needs to package its destination marketing products better, and improve its promotion of signature digital tools like DestinationNEXT.

In the over-politicized world of destination marketing, Michael Gehrisch pushed through two major initiatives that changed the course of DMAI's history, including the landmark DestinationNEXT research.

The DMO community hungers for new business models and strategies. Sharing best practices is a way to prod forward-looking tourism bureaus into engaging in more experimentation.

Georama is unique because meeting attendees can now interact with any other group moving around in a non-static environment, via both HD video feed and social media chat in real time.

Tourism bureaus are under increasing pressure to validate the business case for their funding, so they're expanding their role and reworking their business model.

DMAI's DestinationNEXT research is important because DMOs and destination stakeholders can now scientifically assess their marketing effectiveness on a collaborative level.

DMAI is working overtime to illustrate how tourism drives more than air arrivals and hotel nights to a destination when tourism marketers work well with local economic developers.