Articles tagged “direct channel”

In today’s rapidly evolving travel landscape, the trend toward direct-to-consumer (DTC) models has brought both opportunities and challenges. A new report from Travelport delves into the complexities and nuances of this shift, making a case for modern retailing that lets the customer compare apples to oranges in an apples-to-apples way.

Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.

Alaska Airlines's new subscription service could shift the company's sales strategy. It may push the carrier to build lifetime customer value rather than see each purchase as a one-off transaction.

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around.

As airlines seek to reclaim profits and acquire new customers, they must face complex relationships with OTAs and metasearch engines. In this paper, we consider how performance marketing, SEO, and…