Articles tagged “direct bookings”

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Coronavirus

Hotel Direct Bookings Still a Challenge: New Skift Research

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

Hotel Direct Bookings Still a Challenge: New Skift Research

Hotels

Understanding the Hotel Direct Booking Landscape in 2021: New Skift Research

Despite years of hotels pushing direct booking campaigns, third parties remain a crucial part of hotel distribution strategy. Learn how many bookings each distribution channel delivers, at what cost, and the outlook for direct bookings in this report.

Understanding the Hotel Direct Booking Landscape in 2021: New Skift Research

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Online Travel

Expedia CEO Rips Hilton’s ‘Stop Clicking Around’ Campaign As Misguided

We're pretty sure Hilton chief Chris Nassetta would disagree.

Expedia CEO Rips Hilton’s ‘Stop Clicking Around’ Campaign As Misguided

Hotels

Who’s Really Winning the Direct Booking Wars Between Hotels and Online Travel Agencies?

Arguments can be made for a number of sides, but the truth is there's no true winner or loser here, if we're being totally honest.

Who’s Really Winning the Direct Booking Wars Between Hotels and Online Travel Agencies?

Hotels

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Two years in, it appears that consumers didn't just sign up for the loyalty programs to get a discount. Or even if they did, they've also come to realize the additional benefits of booking direct.

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Airlines

Airlines Test Adding Metasearch to Their Websites

If they can't beat the online travel companies, airlines might as well try to copy those companies' slickest moves. A couple of carriers are testing the display of flights on rival airlines in an attempt to prevent consumers from clicking away to shop elsewhere.

Airlines Test Adding Metasearch to Their Websites

Online Travel

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own