Articles tagged “direct bookings”

Accor’s real prize isn’t more hotels. It’s a direct line to H World’s 310 million loyalty members.

A Hyatt financial filing reveals how it's linking executive pay directly to its biggest open questions, such as direct channel share and whether lifestyle hotels deliver on the premium they promise.

Artificial intelligence isn’t charging hotels commissions yet. But lawyers at Marriott and Hilton are already preparing for a world where AI platforms could become the next powerful gatekeepers in travel distribution.

The loneliness epidemic has become a concern in the West, and Outsite is positioning itself as a commercial remedy for travelers that's partly fueled by a paid subscription program.

In 2025, U.S. travelers are more confident, digitally empowered, and experience-driven — redefining how, why, and where they travel.