Articles tagged “direct bookings”

Travel Agents

Travel Agency Group Doubles Down on Dispute With American Airlines

In an exclusive, the leading group of U.S. travel advisors responds to claims by American Airlines that they're Luddites. The group says the carrier's effort to force them to adopt its preferred technology for booking flights is too fast and that, essentially, it's a bully.

Travel Agency Group Doubles Down on Dispute With American Airlines

Hotels

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Smaller independent hotels in Europe, lacking the marketing budgets and tech capabilities of branded counterparts in the U.S., are more inclined to rely on online travel agencies for distribution rather than their own sites.

Europe’s Independent Hotels Lag U.S. Brands on Google Hotels: New Skift Research

Hotels

Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Premier Inn says it has gained pricing power as 10% of all UK independent hotels have closed in the past few years. More remarkably, it says repeat guests made 86% of its bookings this year. It's a direct booking champ other hoteliers could learn from.

Premier Inn Expects Boost From Shrinking Independent Hotel Sector

Hotels

Hotels to Pay Middlemen $75 Billion in 2023: Skift Research

Hotel companies pay billions a year to online travel agencies and other distributors. Our estimate of how much is eye-opening. So is hoteliers' naiveté about how sustainable their level of spending is.

Hotels to Pay Middlemen $75 Billion in 2023: Skift Research

Hotels

U.S. Hotels Set for Boost From Robust Travel and Direct Bookings

Hotel companies want to reduce their dependence on online travel agencies, which charge high commissions. But as hotel rates rise and economies get shakier, consumers may prefer to do more comparison shopping.

U.S. Hotels Set for Boost From Robust Travel and Direct Bookings

Business Travel

Business Travel Is Essential But Constrained: New Skift Research

Business travel spending is unlikely to reach 2019 levels in the near future as corporations are implementing stringent travel policies and the availability of video conferencing options is expected to displace a share of business traffic.

Business Travel Is Essential But Constrained: New Skift Research

Media and PR

Zooey Deschanel Promotes Choice Hotels Direct Booking in New Campaign

Although Choice Hotels may not see celebrities as mandatory in marketing campaigns, it didn't hesitate to turn to star power to sell the benefits of using its website.

Zooey Deschanel Promotes Choice Hotels Direct Booking in New Campaign

Online Travel

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research

Are the channel wars coming back? The pandemic brought a wave of direct bookings but our latest survey data suggests that this trend may not last. Plus, we find surprising shifts in booking site usage and share among American travelers.

How Americans Changed Their Online Travel Habits Since the Pandemic: New Skift Research

Online Travel

Trivago Focusing on Booking Tool to Fight Online Travel Agencies

In its effort to gain a stronger hold on the hotel market, Trivago is implementing a tool that could change how it makes money and reduce the role of online travel agencies in bookings.

Online Travel

Trivago Tests How to Give Independent Hotels More Direct Bookings

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?

Trivago Tests How to Give Independent Hotels More Direct Bookings