Articles tagged “direct bookings”

Airlines Test Adding Metasearch to Their Websites

Airlines Test Adding Metasearch to Their Websites

Sean O'Neill, Skift

If they can't beat the online travel companies, airlines might as well try to copy those companies' slickest moves. A couple of carriers are testing the display of flights on rival airlines in an attempt to prevent consumers from clicking away to shop elsewhere.

8 months ago

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

Not Just for Hotels — Booking Holdings Has a Direct Strategy of Its Own

Dennis Schaal, Skift

With less fanfare than hotels, but with a ton of TV spend, Booking Holdings is intent on increasing its share of direct bookings. Anything that gets in its way, including metasearch sites that go out of favor, will be collateral damage.

8 months ago

Travel Companies Face a Trust Deficit Unless They Reset Use of Customer Data

Travel Companies Face a Trust Deficit Unless They Reset Use of Customer Data

Caroline Bremner, Euromonitor

An established order can only endure if it can take in outsiders. Rome fell to the barbarians, while the British upper class has assimilated celebrities and immigrants. Travel sellers like Google and TUI must absorb new technologies like blockchain or else they will die.

10 months ago

Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge

Expedia Acknowledges a New Balance of Power With Hotels in Direct Booking Challenge

Dennis Schaal, Skift

A year from now — or perhaps sooner — we wouldn't be at all surprised to hear Expedia executives admit that hotels' direct-booking campaigns were having more of an adverse impact than the company initially articulated. Hotels have taken back some control from Expedia, and its shift toward independent hotels has far-reaching implications.

11 months ago

8 Financial Themes Shaping the Hotel Industry in 2018 and Beyond

8 Financial Themes Shaping the Hotel Industry in 2018 and Beyond

Rebecca Stone, Skift Research

After pouring over third quarter earnings results and investor calls, it’s clear the big hotel chains have embarked on a new, but potentially arduous road.

1 year ago

Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners

Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners

Deanna Ting, Skift

The bigger question, however, is whether these campaigns will still work in 2017 and beyond; offering discounted rates can only last for so long. Hotels need to start thinking about how they can ensure this momentum continues in the long run without having to use discounted rates.

1 year ago

Leveraging Loyalty to Drive Direct Bookings

Leveraging Loyalty to Drive Direct Bookings

Dave Montali, Skift

Deeming online travel agency fees too high, hotels turn to loyalty programs to push direct bookings.

2 years ago

Can Direct-Booking Campaigns End Up With Both Sides Declaring Victory?

Can Direct-Booking Campaigns End Up With Both Sides Declaring Victory?

Jared Wein, Skift

Direct booking is not really a war where one side must lose. Both the large hotel chains and online travel agencies could wind up better off if they act rationally on pricing.

2 years ago

Hilton CEO: ‘We’re Doing Just Fine’ and the HNA Deal Will Make Us Even Stronger

Hilton CEO: ‘We’re Doing Just Fine’ and the HNA Deal Will Make Us Even Stronger

Deanna Ting, Skift

While the third quarter didn't meet revenue growth expectations for Hilton, the company still has its eyes focused on the future, especially with its new deal with HNA and its pending spin-off transactions.

2 years ago

Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain

Hotel CEOs Think Their Direct Booking Pushes Position Them for Long-Term Gain

Deanna Ting, Skift

The big talking game we saw during the first quarter may have softened a bit in the second, but it's clear hotel CEOs are committed over the long term to pursuing and winning the direct bookings war.

2 years ago

This Is How Hotels Could Win the Direct Booking Wars

This Is How Hotels Could Win the Direct Booking Wars

Deanna Ting, Skift

Wars aren’t won overnight. If hotels really want to make some inroads in taking back market share from online travel agencies, and owning the customer relationship entirely, they need to wage an all-out offensive that goes well beyond direct bookings.

2 years ago

Tourists Stick to Established Destinations in North America Amid Global Demand Shift

Tourists Stick to Established Destinations in North America Amid Global Demand Shift

Andrew Sheivachman, Skift

Quintessential North American vacation destinations like Orlando, Las Vegas, and the Caribbean remain popular with travelers despite global vacation booking trends shifting to more diverse countries and cities.

3 years ago