Articles tagged “direct bookings”

Online Travel

Trivago Tests How to Give Independent Hotels More Direct Bookings

The search platform is displaying free links to independent hotels to push more direct bookings their way, but how will it ultimately claw back revenue from them when the likes of Hilton and Marriott have far bigger marketing budgets?

Trivago Tests How to Give Independent Hotels More Direct Bookings

Hotels

Independent Hotels Tap Social Media to Drive Direct Bookings

Independent hoteliers don't have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.

Independent Hotels Tap Social Media to Drive Direct Bookings

News Blog

Google Is NOT Going to Kill Airbnb

"Google will kill Airbnb," tweeted Nick Huber, who writes about business and real estate, owns a self-storage company, and has 247,000 followers on Twitter. Two people independently messaged me about the tweet, which has generated a few thousand "likes," and hundreds of retweets since Sunday. One Skift colleague said of the tweet: "Everything this guy…

Short-Term Rentals

HomeToGo Accelerated Its Direct Bookings in the Second Quarter

HomeToGo is among a bevy of newly public companies that vow to get to a semblance of profitability in 2023. They are tired of seeing their share prices pummeled.

HomeToGo Accelerated Its Direct Bookings in the Second Quarter

Short-Term Rentals

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Travel Booking

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

People in the West traditionally have used mobile phones as a research tool and a desktop for transactions whereas in the East, since people mostly skipped the offline era, users began directly in the digital age through mobile. Companies looking to boost mobile commerce need to create unique touchpoints and tailor their product offerings to achieve a greater sales mix.

Travel’s Mobile Commerce Sales: How the West Can Close the Gap With Asia

Travel Booking

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Mobile is already the primary device for travel planning in the majority of the world. Still, mobile bookings are yet to surpass desktop bookings in volume or value. Undoubtedly, travel companies need to increase mobile investments while also deploying an overarching multi-device strategy to engage customers throughout.

Mobile Commerce’s Growing Opportunities for Travel: Latest Skift Research

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Coronavirus

Hotel Direct Bookings Remain a Challenge: New Skift Research

Despite years of marketing campaigns to drive direct bookings, our look at hotel distribution shows that little has changed for most hotels and that driving room nights via first-party channels remains a difficult uphill battle.

Hotel Direct Bookings Remain a Challenge: New Skift Research