Articles tagged “destinations international”

The fight to protect destination marketing organizations from losing their funding has always been political — but the tactics used are getting more sophisticated than you might think.

The talk at the Destinations International annual conference in St. Louis was all about how destination marketing organizations need to transform themselves into destination management organizations. The shift is starting to take place. Progressive destinations that have a head-start on this strategy will take a bigger slice of the pie.

Convention and visitors bureaus promote all corners of their destinations to entice both planners and conference attendees, using both technology and tried-and-true marketing methods.