This mashup of leaders in travel, media, commerce, and IT represents the cross-industry synergies fueling the rise of the digital platform economy. It also represents the growing link between smart city development and tourism, which is going to explode in 2016.
This is a smart and rather cheap way to help people fee comfortable in their surroundings.
For now Davos and St Moritz would have to be content with being the playground of rich and famous, not famous and sporty.
Does Switzerland really want to follow Russia on anything? That, and the cost of the project and visitor influx weighed against the very nice status quo, is the question residents are asking. And it's quite easy to say "no."