David Neeleman argues that the competition won't be able to touch his new airline, which likely won't be named Moxy, because it will be so different. Plenty of other airlines will have something to say about that.
Six years ago, Air Baltic took a chance on an airplane that few carriers wanted. Now, that decision has proven to be the right call. But Air Baltic can't remain independent forever, right?
So much can happen between now and 2021. David Neeleman's new airline may never get off the ground. But let's hope for the best. The U.S. airline industry could use its first new entrant since 2007 to stir up competition.
U.S. airline consumers hate to admit it — they love bashing airlines, after all — but the competitive environment is strong right now, and considering rising fuel prices, fares are decent. But if there's a new entrant into the marketplace, like David Neeleman's proposed new carrier, things could get even better for customers.
JetBlue's president and its CEO say they're not worried about competing with JetBlue's founder, David Neeleman, who may be starting a new U.S. airline as soon as 2020. Behind the scenes, we bet it's not their favorite idea. But we do believe they're not surprised Neeleman wants back in. Even since Neeleman was pushed out of JetBlue, insiders expected he would return someday.