Articles tagged “customer data”

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Sean O'Neill, Skift

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

2 months ago

British Airways Faces $230 Million Fine Over Data Breach

British Airways Faces $230 Million Fine Over Data Breach

Christopher Jasper and Anthony Palazzo, Bloomberg

When the EU’s General Data Protection Regulation came into force, everyone was wondering whether national regulators would have the guts to dish out substantial fines. This case shows the intention — at least in the United Kingdom — but it remains to be seen how much British Airways will actually have to pay.

2 months ago

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The Travel Industry’s Data Dilemma: Turning Insights into Action

The Travel Industry’s Data Dilemma: Turning Insights into Action

Neustar + Skift

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

1 year ago