Articles tagged “customer data”

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Online Travel

U.S. Agency Nudges Hotels to Tighten Their Data Security Against Fraudsters

The U.S. Department of Commerce agency charged with forming voluntary cybersecurity standards for companies has released security guidance to hotels. The new report addresses a need for tighter security for property management systems, a core piece of software for hotels, at a time of reduced hotel staffing.

U.S. Agency Nudges Hotels to Tighten Their Data Security Against Fraudsters

Online Travel

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Airlines

British Airways Faces $230 Million Fine Over Data Breach

When the EU’s General Data Protection Regulation came into force, everyone was wondering whether national regulators would have the guts to dish out substantial fines. This case shows the intention — at least in the United Kingdom — but it remains to be seen how much British Airways will actually have to pay.

British Airways Faces $230 Million Fine Over Data Breach
Free Read

Hotels

How Wyndham Uses Customer Data to Put Guests First

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

How Wyndham Uses Customer Data to Put Guests First