All hands on deck as chief financial officer Jason Liberty takes over, but in which direction will he take the cruise line after the pandemic's choppy waters?
With Marriott Bonvoy making loyalty inroads, and subscription programs having a moment, Expedia Group is consolidating its far-flung loyalty programs in a move that coincides with its strategy to simplify its operations.
While climate change and the pandemic clearly ratcheted up travelers' concerns about factors other than price, are we at the point that Airbnb will compete against Vrbo, and Booking will battle Expedia over which companies have the lighter carbon footprints? That would indeed be progress.
Travel advisors would do well to thoroughly explain the differences between ocean and river cruises. While some travelers have concerns about getting on any kind of cruise, travel advisors could attract a lot more bookings if they quell any concerns travelers have about river cruises.
If you're not vaccinated, don't sail — that's the CDC's latest recommendation on cruises anywhere in the world. For the cruise lines, it's becoming clear that the message is, if you want a fully vaccinated ship, don't sail out of Florida.
Big cruise is back, even as Florida and Texas turn cruising vaccination requirements into a political football. With industry giants eager to start making money again, it'll be a tough road ahead, from rebuilding consumer confidence to sailing to where vaccines are lagging. Is this restart premature?
Covid-19 caused disruption in the travel business. The industry was put on pause and is now returning in different ways. Companies that view post-pandemic recovery as something new and unique will have an advantage over those that expect to pick up right where they left off.
The world’s three largest cruise lines are desperate to stop their $60 billion financial bleed. Destinations have experienced life without megaships for more than year. Is this the end of mass cruising as we knew it or can cruise lines find a place in a more balanced and diversified tourism economy?