When and how consumers will travel again might have a lot to do with how their lives are impacted by Covid-19. Our April travel tracker analysis delves into the details.
In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.
How do you define recovery? If you call it improvement from the nadir, U.S. airlines are in recovery mode. But if recovery means nearing 2019 levels of travel demand, U.S. airlines are a long way away.
The green shoots of travel's recovery are starting to appear. No two crises are alike, but by studying the last recession, we can glean hard-earned insights into the direction travel will take over the next few months and years.
No, there's not some giant recovery taking place. Global airline are still in severe trouble. But United Airlines is betting it can make some money in China — if only the government lets it back in.
Many airlines will go bust during the Covid-19 recovery. But Virgin Australia may just stick around. The airline has lost a lot of money over the years, but it is based in a robust market and has just one major competitor.
Airlines clearly have a lot on their plates at the moment, but putting a renewed focus on sustainability could serve as a rare bit of positivity for the industry.
Is it prudent to travel for leisure? Perhaps not. But is that stopping people from traveling? No, it is not. So Allegiant Air and its CEO Maury Gallagher figure it might as well benefit.
Airlines want to do everything they can do hold onto cash. Many of them are in a rough position. But they still have to honor their pre-Covid-19 policies.