Just because Marriott sees more growth opportunity abroad doesn’t mean it will neglect its reliable staples in the U.S. But a successful brand refresh like Courtyard’s hinges on sticking to timelines (or speeding those up).
The success of the sharing economy demonstrates that there is a market for hotel brands that cater to travelers who need to spend a longer time in a destination but demand fewer frills.
The "local" trend in the hospitality industry only goes so far and Marriott is worried about freshening up some of its older brands such as Marriott and Courtyard. CEO Sorenson concedes that not every property can be unique.
Hotel brands have been busy shedding properties in favor of operating agreements over the last few years while private equity firms have been snapping them up piece by piece. Which side will come up on top?