New Zealand Embraces Its Aotearoa Identity in New Marketing
Now that New Zealand has zeroed in on its Māori heritage as an asset in storytelling, it has to make sure that it does not lose sight of it as more than just marketing.
Travel's Reopening and Coronavirus Recovery
The latest news about coronavirus recovery around the world and the reopening of travel and tourism in destinations around the world.
Skift Research subscribers can view the latest data about country-by-country recovery at the Skift Recovery Index. Data about public companies can be viewed at the Skift Health Score.
Cambodia’s Long Overdue Effort to Digitize Its Tourism Industry
Cambodia can digitally upskill its workforce and adopt technologies all it wants, but it won’t ever reach its potential as a top tourist destination if it doesn't invest in creative digital marketing campaigns to match.
Taiwan to Resume Visa-Free Entry for Canada, U.S. and Allies from Next Week
Taiwan will be reinstating visa-free entry for visitors from U.S., Canada, New Zealand, Australia, Europe and its "diplomatic allies," from September 12.
For Airline Weekly Subscribers
Hawaiian Airlines’ Recovery
What does post-pandemic life like for a destination carrier like Hawaiian Airlines? CEO Peter Ingram joins Edward Russell to discuss the airline’s recovery and outlook, including the long-awaited reopening of Japan.
How UAE’s Tourism Boom Is Helping Short-Term Rentals Thrive
Hotels had long been selling a "home away from home" experience. Little did they know then that short-term rentals would be just that.
Berlin Gives Local Residents a Say in Tourism Planning
Berlin has given a formal seat at the tourism development table to its citizens. That's nice but it's important how selected citizen representatives will vocalize new feedback and whether tourism officials will respond to it.
South Korea to Lift Pre-Arrival Testing for Inbound Travelers This Week
South Korea will be lifting its requirement for a pre-arrival Covid test to enter the country from Saturday, according to local media reports.
U.S. Companies Are Cutting Budgets for Business Trips by 25 Percent
Tighter, leaner policies could put the brakes on the surge in travel that we've seen in recent months, a warning sign of economic trouble ahead and more bad news for business travel's full recovery.
Hotels Stick to Upbeat Forecasts Even With Concerns Over Cooling Demand
They say smart people can hold two opposing ideas in their minds and still function. So hotel executives must be geniuses, as they watch bookings stay strong while economic worries rise.
For Skift Research Subscribers
U.S. Travel Tracker: July 2022 Highlights
Higher prices and concerns about the economy haven't stopped Americans from traveling. Over half of Americans traveled in July. And nearly 60 percent of them said they might travel before the summer ends.