Articles tagged “cornell”

Hotels

Time for Hotels to Stop Cheating on Their Branding

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.

Sean O'Neill | 2 years ago

Time for Hotels to Stop Cheating on Their Branding

Coronavirus

Hospitality Schools Weigh the Pandemic’s Long-Term Impact on Travel Curriculum

It will take years for pandemic strategy to show up as a central part of any major hospitality school curriculum, but coronavirus today is still a central part of any classroom — virtual or otherwise.

Cameron Sperance, Skift | 4 years ago

Hospitality Schools Weigh the Pandemic’s Long-Term Impact on Travel Curriculum

Coronavirus

Hotels Could Face $9 Billion in New Costs to Stay Squeaky Clean

Hotel owners face rising operational costs to keep up with new coronavirus cleaning standards. While some technology platforms could trim labor costs, these offsets aren't expected to hit until tech-savvy business travel returns.

Cameron Sperance, Skift | 4 years ago

Hotels Could Face $9 Billion in New Costs to Stay Squeaky Clean

Coronavirus

Can Hotels Make a Comeback If Required to Be Less Congested?

Hotel owners and operators need to focus on building traveler trust to get to the other side of an industry recovery, no matter the associated costs.

Cameron Sperance, Skift | 4 years ago

Can Hotels Make a Comeback If Required to Be Less Congested?

Online Travel

Cornell Teases Its School of Hotel Administration in New Free Online Program

This is a great opportunity for hospitality employees looking to expand their knowledge. It's not only free and can be done from anywhere, it's being done by one of the leading programs in the field.

Dan Peltier, Skift | 9 years ago

Cornell Teases Its School of Hotel Administration in New Free Online Program

Hotels

Cornell Study Won’t End Debate on LEED Certification for Hotels

Many hoteliers are not necessarily convinced that LEED certification produces revenue benefits for hotels -- or if business travelers and their employers are willing to pay a premium for this green designation. That's clear because in the U.S. the number of properties getting LEED certification has been dropping since 2010.

Dennis Schaal, Skift | 10 years ago

Cornell Study Won’t End Debate on LEED Certification for Hotels