Articles tagged “cornell”

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding.

It will take years for pandemic strategy to show up as a central part of any major hospitality school curriculum, but coronavirus today is still a central part of any classroom — virtual or otherwise.

Hotel owners face rising operational costs to keep up with new coronavirus cleaning standards. While some technology platforms could trim labor costs, these offsets aren't expected to hit until tech-savvy business travel returns.

Hotel owners and operators need to focus on building traveler trust to get to the other side of an industry recovery, no matter the associated costs.

This is a great opportunity for hospitality employees looking to expand their knowledge. It's not only free and can be done from anywhere, it's being done by one of the leading programs in the field.

Many hoteliers are not necessarily convinced that LEED certification produces revenue benefits for hotels -- or if business travelers and their employers are willing to pay a premium for this green designation. That's clear because in the U.S. the number of properties getting LEED certification has been dropping since 2010.