Articles tagged “conversions”

News Blog

Airbnb Takes Market Share With Increased Conversion Rates

Airbnb is winning market share because of increased conversion rates, according to SimilarWeb estimates. Conversion rates are when visitors to Airbnb platforms book a stay. Website and mobile traffic analytics firm SimilarWeb found that in the first quarter of 2022, Airbnb's conversion rate in the U.S. increased 22 percent compared with the first quarter of…

Coronavirus

Wyndham Ups Feeding Frenzy to Flip Brands of Existing Hotels

Who needs to break ground on a new hotel when you can just woo a few existing properties away from the competition?

Wyndham Ups Feeding Frenzy to Flip Brands of Existing Hotels

Coronavirus

Best Western’s CEO Doesn’t See Himself as a Radical Change Agent

A major operational shakeup at BWH Hotel Group is unlikely under new CEO Larry Cuculic. The company’s recent performance numbers show why that is.

Best Western’s CEO Doesn’t See Himself as a Radical Change Agent

Coronavirus

Choice Hotels First Major Hotel Brand to Outperform Pre-Pandemic Levels

Profitability is one thing, but out-performing 2019 is the genuine sign of a rebound. Choice Hotels is lucky to not have to worry as much about corporate travel and conventions as some of its competitors.

Choice Hotels First Major Hotel Brand to Outperform Pre-Pandemic Levels

Coronavirus

Hotels Elevate Brand Strategy With New Mantra: Eat or Be Eaten

The competition is brutal when it comes to making new brand deals in a downturn. Smaller companies have to be nimble and appeal in franchise negotiations with lower-cost terms to win out against the global giants.

Hotels Elevate Brand Strategy With New Mantra: Eat or Be Eaten

Coronavirus

Korean Hotel Brand Behind New York Palace Plans Bigger U.S. Presence

Lotte may not be a household name in North American hospitality, but it could quickly become one thanks to hotel owners coming out of the pandemic looking for lower branding costs than what the likes of Marriott or Hilton demand.

Korean Hotel Brand Behind New York Palace Plans Bigger U.S. Presence

Hotels

Accor CEO Claims Biggest Pandemic Hotel Investment Bargains Are Still to Come

Big, global hotel companies weren’t exactly pandemic success stories. However, they still want to market the notion there is more value in a global network than going it alone as an independent operator. Getting left out of the expected summer travel boom is what it will take for smaller operators to accept that logic.

Accor CEO Claims Biggest Pandemic Hotel Investment Bargains Are Still to Come