Articles tagged “Conrad”

The Story Behind the Color Choices of Luxury Hotel Logos

The Story Behind the Color Choices of Luxury Hotel Logos

Laura Powell, Skift

When it comes to designing logos, luxury brands are generally risk-averse. That's even the case in the hospitality industry, where brands are always trying to promote their singularity. The names may change, but the colors stay the same.

1 year ago

Hammock Floors Are the Latest ‘It’ Thing at Luxury Resorts Around the World

Hammock Floors Are the Latest ‘It’ Thing at Luxury Resorts Around the World

Nikki Ekstein, Bloomberg

Excuse us while we daydream about taking a nap on a hammock floor.

3 years ago

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Deanna Ting, Skift

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

4 years ago

Conrad Hotels Repositions Brand Around Smart Local Luxury

Conrad Hotels Repositions Brand Around Smart Local Luxury

Greg Oates, Skift

Conrad's "Smart Luxury" positioning is an attempt to expand on the "personal" and "experiential" luxury memes, which have become overused cliches, with more indepth local travel options for successful, well-traveled professionals.

5 years ago