As with privacy concerns, the European Union is ahead of the U.S. when it comes to regulating digital platforms such as Google. European online travel companies aren't satisfied with Google's changes — but hotels think they go too far.
If you work for an online travel agency and suggested it open brick-and-mortar stores to bring customers online, you would get very quizzical looks, at the least. Let's see if it works in Argentina and Brazil for Despegar/Decolar.
Google faces a tougher hill to climb than Booking, although the European Commission's statement of objections puts Booking's Etraveli acquisition in doubt.
South Korea's antitrust regulator said Tuesday it would slap two Booking Holdings brands fines of $1,750 (2.5 million won) for its flagship brand Booking.com — and a similar fine on…
India's competition watchdog has fined online hotel-booking company MakeMyTrip Group about $27 million (₹223.48 crore) and hotel chain Oyo about $20 million (₹168.88 crore) for anti-competitive behavior.
The European Commission found that banning certain rate parity provisions impacted competition minimally. Therefore, perhaps designating Booking.com a "gatekeeper," were it to happen, wouldn't be the end of online travel as we know it.
Superapps and connected trips would take a hit if Google were forced to self-immolate. However, competition would flourish if authorities curtail Google bias.